To echo the mischievous and humorous spirit of Halloween, we officially launch KNOCK KNOCK lifestyle home art series, invading everyday home furnishings with playful and artful creations. Central to the collection are two original characters——PUMPKIE and SPOOKIE , who bring a darkly whimsical energy into home. The collection reimagines the naivety and creativity of adulthood through design, inviting freedom and limitless imagination into the living space.

Among the highlights is the Pumpkin Rocker, a sculptural rocking chair inspired by classic Halloween elements, with a glossy black FRP body hand-polished and painted, supported by transparent plexiglass for a floating effect. Each piece is individually numbered with a cast metal nameplate and limited to 99. The Spooky Stand candle holder transforms the Halloween ghost into an obsidian-like home art object, paired with a white tea essential oil scented candle. Handcrafted from black FRP and limited to 150 sets, it adds a touch of shadowy mystery to your room. Completing the trio is the Spooky Face Blanket, a soft black throw emblazoned with a mischievous ghost expression, designed for cozy autumn nights while embracing the playful side of Halloween.

To extend the spirit of KNOCK KNOCK beyond the physical collection,  we launched our first H5 mini-game PUMPKIE VS SPOOKIE, paying homage to PAC-MAN with a Halloween ghost castle backdrop. This interactive experience integrates our pumpkin and ghost characters into a digital world and expands offline with exclusive pop-up displays and city “invasions” in Beijing, Shanghai, Guangzhou, Hangzhou, Chengdu, as well as Bangkok and Singapore. Nighttime location tags hidden across different cities added another layer of discovery, inviting our community to step outside, explore, and play. KNOCK KNOCK is not just a home collection, but a celebration of creativity, imagination, and the joy of living without boundaries.