A series of holiday events will be held at the heart of Shanghai
As the festival season approaches, we officially unveil the “UNDER THE CASTLE” holiday special series of events. Following last year’s Halloween Carnival & Night Parade, we elevated the event, larger in scale, richer in creativity, and more immersive than ever. From interactive experiences to exclusive product launches, we invite everyone to join the celebration.
On October 15th, a unique immersive exhibition that brings the stories of Pumpkie and Spookie to life opens at Jing’an District. Through installations and narrative-driven spaces, visitors will step into the universe of “UNDER THE CASTLE,” exploring mystery, humor, and imagination at every turn. Alongside the experience, exclusive merchandise including T-shirts, keychains, fridge magnets, plush toys, and more will be available, allowing fans to take home a piece of the eerie fantasy.
The celebration continues at Yongyuan Road in Jing’an District, where we turn the heart of Shanghai into a carnival-like wonderland. Inspired by our original comic series, the upgraded market recreates the adventures of Pumpkie and Spookie through themed food, crafts, live performances, and interactive surprises. With partners Budweiser and Heytea presenting unique installations and special giveaways, the event becomes a vibrant playground by day and a mysterious party by night.
Coinciding with a series of events, we will also release the “UNDER THE CASTLE” capsule collection, reinterpreting our signature black aesthetic while expanding the world of Pumpkie and Spookie into creative lifestyle pieces. From apparel to playful accessories, each design deepens our connection with the community, offering individuality and new styling possibilities.
Through these multi-dimensional celebrations, we showcase our belief in breaking boundaries between fashion, art, and storytelling. Whether you are an art enthusiast, a fashion pioneer, or simply a lover of festival celebrations, we promise you an unforgettable experience in Shanghai.