We invite you to explore and celebrate the journey within the castle.

This Halloween, we invite you into a world of mystery, mischief, and imagination with the launch of our UNDER THE CASTLE concept space and collection. On October 14th, 2023, the doors of C.PARK Haida in Shanghai officially open to unveil a new chapter for UNDER THE CASTLE, continuing the story of our beloved characters PUMPKIE and SPOOKIE debuted from the KNOCK KNOCK series last year, and introducing a new companion, LULU. Partnering with Mr.X, we transform the space into a haunted castle experience, where playfulness meets the eerie beauty of Halloween.

Within the castle, a journey unfolds. From SPOOKIE wandering in eerie alleyways, to PUMPKIE’s brave battles, and celebrations at the Budweiser Tavern under the guidance of Skeleton Hand, the space merges design, storytelling, and immersive atmospheres. Beyond the castle, the Halloween Carnival & Night Parade (October 26–31) transforms the city into a real carnival. Inspired by the Halloween tradition of dressing as ghosts, NPCs become wandering spirits and tricksters, filling the streets with energy, imagination, and unexpected encounters. We just want to make sure that you won’t forget this year’s Halloween anytime soon.

Alongside the opening, we present UNDER THE CASTLE Halloween Collection, a playful and mischievous evolution of our characters. From t-shirts, keychains, plush toys, and phone accessories to the debut of LULU’s hot water bottle, the collection expands our universe and deepens our bond with the community. The project blends fashion, art, and festival into one shared canvas, offering immersive memories and new ways to connect with UNDER THE CASTLE.